MEPs needed to be informed. There was a lot of technical, socio-economic and trade issues to be dealt with – and misinformation to be countered! We then produced a series of newsletters for MEPs, both glossy and email newsletters. The seven glossies were distributed in all the MEPs pingeonholes. In each newsletter, we also produced an update on the online petition that was signed on Facebook and on bansealtrade.eu. Each newsletter was also produced in an email format, and sent to all MEPs.
We also produced a special report, after discovering that seal fur products were disguised as other fur in some shops throughout the EU!
Credits Photo: Fuel design
Advertising was also online.
We put flash banners on European-Voice.com and Euractiv.com throughout the entire campaign, rotating between the home page and the internal pages of the websites.
Click on the images below to see the ads!
Photo credits: Humane Society International and Marcus Gyger.
Member States had a major role to play, and never could we have left them without direct communication.
Therefore, two series of ads were produced and placed in…
France – Le Figaro
Spain – El Pais
Ireland – The Irish Independent
Germany: Frankfurter Allgemeine Zeitung
Italy: La Reppublicca
When the trade in seal product ban started to gain momentum, we proposed to Parliament Magazine to publish an opinion piece from Rebecca Aldworth, the Director of Humane Society International Canada.
They eventually ran a full report, with articles from every player in the arena, from IMCO Rapporteur Diana Wallis to Canadian and NGO representatives.
Read the Seals Report in the Parliament Magazine 16/02 edition.
The advertising campaign started in the Parliament Magazine with the first installment of a series of ads with strong visual impact and focused messaging.
(click on image to see full size)
Humane Society International created a BanSealTrade.eu, a dedicated European website, with regular updates on the campaign, blog posts, videos and photos from the hunt in Canada – that was happening at the same time as we were lobbying the institutions, campaigning resources for citizens, and a form to sign the online petition.
The campaign was rolling, and it was weeks before the European elections. Thenrefore, the HSI team set up camp in the European Parliament with a photographer. MEPs were encouraged to take photos in front of a Ban Seal Trade banner, and use them in their campaign communication. We also produced videos they could use, and DVDs of ice hunt footage for their information.