The BanSealTrade.eu website featured an online form to sign the petition to end the trade in seal products. The petition was also present on Facebook, and ended up gathering over 220,000 signatories around the world.
MEPs needed to be informed. There was a lot of technical, socio-economic and trade issues to be dealt with – and misinformation to be countered! We then produced a series of newsletters for MEPs, both glossy and email newsletters. The seven glossies were distributed in all the MEPs pingeonholes. In each newsletter, we also produced an update on the online petition that was signed on Facebook and on bansealtrade.eu. Each newsletter was also produced in an email format, and sent to all MEPs.
We also produced a special report, after discovering that seal fur products were disguised as other fur in some shops throughout the EU!
Humane Society International created a BanSealTrade.eu, a dedicated European website, with regular updates on the campaign, blog posts, videos and photos from the hunt in Canada – that was happening at the same time as we were lobbying the institutions, campaigning resources for citizens, and a form to sign the online petition.