This is the story of a successful campaign for a noble cause – banning the trade in seal products in the European Union.
The Humane Society International was successful at obtaining its objectives when the entire Canadian government and diplomatic corps was deployed all across Europe to defeat it. To reach a seemingly impossible objective, we had to find new techniques. One of the reasons for the success was the outstanding way in which classical advocacy of the EU institutions was supplemented and strengthened by innovative and highly effective political communications in the public eye (through advertising, PR activities and online campaigning) which ensured that the advocacy gains were sustained to the end.
This blog summarizes the key elements of the campaign, and shows the range of the work carried out.